Peter Robertson

Peter Robertson was born in Digby, Nova Scotia, where he began his career working alongside his father at Canadian Tire. Through this early experience, he developed a passion for the automotive industry. While learning the ropes in that field, he also trained and worked as a paramedic.

Peter’s entrepreneurial spirit led him to launch several businesses, including a Sears outlet, 3TP Promotions, and a clothing company. He was also a co-founder of the Wharf Rat Rally, which became Canada’s largest multi-day motorcycle rally. After noticing a post-COVID decline in the event’s momentum, Peter, along with fellow bikers, initiated a new event called Sou’West Iron and Ink to help revitalize and enhance the rally experience

In 2010, Peter moved to Alberta to further his career in the automotive sector, eventually managing a large dealership. During his time in Fairview, Alberta, he served a term on the town council and remained actively involved in community life, supporting local youth through Little League, minor hockey, and various festivals and events.

In 2019, Peter returned to Nova Scotia, continuing to support community events and biker culture through his involvement in the Wharf Rat Rally and the new Sou’West Iron and Ink initiative. Peter is the proud father of two children, Tarah and Tyler. He enjoys motorcycling, curling, fishing, kayaking, and hockey. In November 2024, he moved back to Alberta with his partner Stacy to accept a position as Marketing Manager at Grover Law Firm.